NasaClip New Product Launch

Creative Director, Art Director

Tactics: Logo & Brand Design, Campaign Concept, Packaging, Product Photography, Explainer Video, Website Development

NasaClip™ was developed by ER physician Dr. Elizabeth Clayborne as a breakthrough solution for nosebleed management. The product was innovative. The brand did not yet exist. I led a full medical startup brand launch from the ground up. The work began with a logo and led into full scale brand design that balanced clinical credibility with approachability. The identity needed to reassure both parents and healthcare professionals while it didn’t alienate children.

The visual system was designed for clarity and confidence. Color, typography, and messaging were structured to communicate ease of use. The product serves both adult and pediatric patients, so tone mattered. Packaging design reinforced that positioning. The layout prioritized fast comprehension in retail and clinical environments. Every element supported trust. The campaign concept extended across photography, video, digital, and print. I directed product photography and retouching to highlight simplicity and usability. The visuals focused on real-world application.

We partnered with specialists to produce a compelling explainer video. The animation clarified the device’s function in seconds. Precision and simplicity guided every frame. We also partnered with experts for a comprehensive website. The site positioned NasaClip™ as a category leader from day one. Messaging balanced innovation with medical authority. The website earned the “Best Medical Equipment Website” award from WebAwards. That recognition validated the strength of the launch strategy.

This medical startup brand launch demonstrates full-spectrum leadership. From logo design and packaging to campaign and website development, I guided every phase. The result was a cohesive brand presence that entered the market with confidence and credibility.

LET’S CONNECT AT KATHY@MILEYHALLEN.DESIGN